T-Mobile picks Kim Kardashian to lead its Super Bowl commercial

Breaking from its new modus operandi of "uncarrier," T-Mobile apparently has gone the somewhat predictable route for its 2015 Super Bowl commercial,

tapping former sex-tape participant and current model, host, and reality-show narcissist Kim Kardashian to talk about selfies for 30 seconds of your life you'll never get back.
#Uncarrier.